Why does Scoreland make models look older?

In other words: Why do the stylists hired by Score often apply makeups and hairdos that make the models 5 -8 years older? Quite unlikely this doesn't just happen because it's the stylists' personal decision, because they think the model simply looks better or hotter that way. Throughout the years, photo sets and videos published by the Score Group always had quite consistent esthetics. And when they changed a bit, that change happened across the board, on all their sites like Scoreland, XLGirls or the sites dedicated to particular models. It's safe to assume that such fundamental decisions are made in the upper management. Are the stylists working without general instructions? I doubt that.

I'm not saying that this 'more mature look' is applied all the time. I've started to notice it occasionally - often enough to see it as a recurring pattern. But what's the reasoning behind that? Does it look more 'porn'? Do they want to cater the older subscribers? Or is it something like: A model either has to look really young or more mature? I have no idea. I wished somebody, probably working for Score, could clue me in.

But it's not only the direct effect of the stylist's work. The models also seem to make rather 'hard', not to say 'frozen' expressions. What makes them look older as well.

Rather randomly i collected a few examples and show them back to back to photos these models did for other sites. In other words i did not try HARD to find the best examples to support that 'pattern'. They still should be revealing enough.

My first example shows April Mckenzie.

She was 23 at the time of both shots. On the Score example i would estimate her over 30. Of course these are very different pictures, in various aspects. Like the shot from her personal site is more 'amateur'. What matters is that she looks so much older (then she is in reality) on the Score shot . Why in the world?

Second example is Sienna Hills.

FeedHerFuckHer sample versus PlumperPass sample. Again there seem to be ages between these shots. Certainly her more lively expression on the shot for PlumperPass makes her look younger as well.

Jade Parker aka Jade38H is the most striking example. Thus i had to make two comps.

Actually i had to look twice to recognize her, even after being a many times recurring member of her personal site. Can this be true? At the time of both shots Jade was 26, what she looks like on the sets from her own site. On the basis of the XLGirls shots i would guess she's much older, probably in her mid or late 30s.

I have to mention however that Jade currently is listed as the most popular XLGirls model!!! But does that suffice to say that they must have done something right? As somebody who rather would consider a glass half full than half empty, i'm tempted to say: She is that popular not because but despite setting her in scene that oddly.